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    Do You Run A Seasonal Business?

    Seasonal businesses are cruisy, right? You only work for half the year at most and get to holiday with the wads of cash you made for the rest of the year.

    Those of you running a seasonal business, are probably laughing right now!

    It doesn’t matter if you are selling Christmas decorations, pool cleaning, or running a ski lodge in the mountains. Seasonal businesses require year-round discipline and intricate planning to be successful.

    If you do decide to take all your profits and spend the off-season living the high life, your business will be lucky to last beyond the first year.

    While it’s not all work and no play, you should spend a decent chunk of your quiet time doing all the things you never get time to do during high season.

    Here are some of the most important things to look at.

     

    Things To Consider In A Seasonal Business...

    Review And Assess

    First things first, before you dive into big plans for next season, you need to take a good look at the period just finished. What worked well, and how can you maximise this next year? What tanked and why? Where do you need to invest to see bigger profits next time around?

    Do a full review of your finances, staffing, marketing, and customer service, but don’t forget to consider personal aspects too. Were you crazily overworked with no work/life balance? Did you have fun? Make your business work for you, not the other way around.

     

    Do The Big Projects

    The off-season is the ideal time to do those big jobs that would affect your business too majorly any other time. Take the chance to overhaul your website while there’s less traffic, build your content library, or do physical renovations to any brick and mortar locations.

    By maximising the time when you are quiet, you are positioning yourself for success when business kicks off again.

     

    Build Your Networks

    Quiet season is a great time to build or strengthen important professional relationships. Find new contacts, remind people who you are, reach out to potential clients, and catch up with others in your industry to share information and ideas.

    Look for seminars or conferences in your industry or simply reach out for a coffee date with the right people. Remember that online networking is just as important as in person. Join business groups (like Network NZ) to build connections with other business owners across the country. The great thing about online networking is that you don’t have to do it at a set time. You can do it before breakfast, on your lunch break, or at 10pm from your couch in your pyjamas!

     

    Upskill Yourself

    Add another bow to your quiver by learning a new skill or levelling up on something key to your business. Online courses are great as you can do them at your own pace, or even attend a local class if it suits. This is an excellent way to grow your business by learning about marketing, social media management, bookkeeping, design -- the choices are endless!

     

    Seek New Opportunities

    It is always summer somewhere in the world! No matter what time of year it is, you will find people wanting your product or service. Can you take your offerings online and sell them to other regions or different countries?

    If not, are there complementary things you can provide during the offseason? Look at ways to expand your product line or pivot to keep bringing in money year-round.

     

    Get A Head Start

    It’s never too early to start preparing for the next busy season. Get your marketing strategy sorted, develop months of content ready to go, offer early-bird discounts or sales, and make sure your systems and processes are as efficient as possible.

    That way, you can hit the ground running when business takes off again.

     

    Running a seasonal business is certainly challenging, but with discipline and motivation, you can ensure your business survives and thrives year after year. But don't forget to add in a bit of downtime! You worked extra hard during that busy season! Schedule in a quality break during the quiet phase so that you can come back next time refreshed and reinvigorated.

    And if you are looking to start your online networking journey, Network NZ is the perfect place to do it. With a free community group and paid membership options, there is something for every business regardless of size or industry.