• 021 226 8654
  • hello@networknz.nz

    How Your Small Business Can Play Smart with Social Media

    Turn on your smart phone, iPad or PC and chances are you’re going to connect to some form of social media. After all, it’s where you go to find out what’s happening and share what you’ve been doing. It’s also the most cost effective way small businesses have to market their products and services to customers like you. As a small business owner, using social media can skyrocket your brand recognition and sales for your business. That is, if you are using it correctly.

    Popular Social Media Channels in New Zealand

    There’s nothing worse than spending money on advertising which doesn’t work. All those wasted dollars could have been spent much better if only you knew how to do it. Read on, because today we’re going to explain how your business can use social media to its best advantage.

    In New Zealand, the common social media channels used are Facebook, Instagram, LinkedIn, Google + and Pinterest. Twitter seems to be dying a slow death, though some NZ based businesses which market overseas keep up a presence with it. Reddit is an interesting one, which features as the sixth most popular site visited by those in NZ according to Alexa rankings. Rather than a ‘real’ social media site, it is more of a news and entertainment collection, even though all the stories are written and uploaded by users.

    How Small Businesses Play Smart with Social Media

    As a small business owner, time is your most precious commodity. Being pulled five hundred different ways at once is the norm and the thought of adding yet another task is frightening. That’s where playing smart with the way you use your social media platforms is the best way to go. You can do this by:

    • Firstly, deciding who your target market is and then finding out which social media platforms they use. There’s no use targeting your target market on Pinterest when they hang out on LinkedIn. That’s a total waste of time and money!
    • Start small with your social media marketing. Until you get a good grasp on the amount of time and effort it takes to manage one social media account, jumping in with all guns blazing may spread you too thin and your marketing look rushed.
    • Create a plan for your social media platforms. Each week or month, create a plan for the next. Record what content you are going to include, graphics to use, time of posting and time for you to follow up on comments to it.
    • Keep going. It takes a large amount of time, effort and often money to build a successful presence on social media for your business.

    Our Network NZ website is chocka block full of amazing advice on using social media channels to promote your business. Here are some of our articles for you to check out:

    Most importantly of all, join our FREE Facebook support group for support and advice from our members and Business Experts.